Dear J.D. -
I am a merchant at the . When I opened a store in Moraga there was such drama around signage. For instance, it had to to meet a height and design restriction. On Monday when I drove to work I was stunned to see that has a sign that does not meet any of those restrictions.
How can it be that local merchants that are here because we live and work in the community are regulated and required to have our signs made in expensive, dated wooden, spray painted lettering in gold tone.
I think it's unfair that Home Goods, , and now the the Dollar Tree don't have to follow the same rules. And the Dollar Tree white lettering is totally cheesy!
I own a tiny hair salon next door to the theater and have been there for 15 years. It was impossible for the space I have to create (unaffordable at the time) my name in wooden gold tone so I have no sign. I eventually had a neon sign made for inside the salon and was told by the town to remove it. However, I was within the regulations of it being 8 feet back from my entrance so they left me alone!
I eventually redecorated and am established but gosh I would love to have my name up in "lights," but probably not white paint!
Lisa Colhoun Design Co.