Black Friday Repression Syndrome: Do You Suffer?

Maybe you've missed the ads — it's a big shopping day next Friday. Do you care? Share your thoughts on Black Friday madness.

Back when Mervyn’s was a shopping option, they had a commercial with a young woman outside the closed store, chanting “open, open, open." I did not identify with her.

I suffer from BFRS. That's Black Friday Repression Syndrome — a complex I made up without benefit of a psych degree. BFRS is the fear of setting foot in a retail establishment on the busiest shopping day of the year, the day after Thanksgiving (Nov. 23 this year).

It's the sudden, urgent need to stay home and do anything else. The aversion to the tinkling of holiday music and faux snow scenes on display windows. A lack of fervor for items marked 20 percent off, today only.

Do you have a family tradition of a shopping boycott on Black Friday? Tell us about it in the comments.

Lisa Songster November 17, 2012 at 04:37 PM
I also avoid the commercial shopping scene on Thanksgiving weekend. I prefer to shop online in my jammies. If I go out on Black Friday, it's usually to the Harvest Festival to shop for handmade gifts, being sold by the artisans who actually made them. http://www.harvestfestival.com/Visitors/shows/sanjose/index.aspx
Emily Henry (Editor) November 17, 2012 at 06:34 PM
Who needs Black Friday when you've got Amazon.com? I prefer Cyber Monday, especially after that traumatic time I ventured to the Sun Valley Mall on Black Friday and wound up stuck in the parking lot for an hour and a half.
Frank November 17, 2012 at 07:29 PM
I do most of my shopping on the internet and avoid retail establishments all year long. the only thing I need to actually go to a store to buy are groceries, hardware and shoes. I tend to do my grocery shopping on the Tuesday before TG and then avoid going to any store for the rest of the weekend.
Steve Curtis November 17, 2012 at 08:44 PM
I thought the big thing on Friday was the Car Show at Moscone Center. Great chance to look at all the fun cars ... and not have the need to deal with a sales person.
Bryn Thenell November 17, 2012 at 08:49 PM
I stay very, very far away from any sort of retail on Black Friday. What could possibly be worth putting myself through that???
Valerie Sloven November 17, 2012 at 11:30 PM
You could not pay me to shop on Friday.
H Hudson November 18, 2012 at 12:59 AM
Add me to the list that considers venturing anywhere near downtown WC or (heaven forbid) Sun Valley on Black Friday, the day after Christmas, and most of the holiday shopping season. Since most posts (so far) are averse to BF, who are the people that actually shop then ? I do not need the crowds, the stress, trying to find parking, being stuck in traffic, or any of it.
Nancy Blue November 18, 2012 at 05:58 AM
I avoid black friday like it's the black plague - sorry if anyone already said that :-)
Nancy Blue November 18, 2012 at 06:04 AM
Lisa, it's so good to hear you support artisans!. Being one who sells my patent pending creation at craft shows and fairs myself, it's much appreciated. I'll resist the temtation to shamelessly promote my website....accessory extraordinaire (oops) :-)
Bobby Martin November 18, 2012 at 06:46 AM
I take my wife & kids to Hawaii every year for Thanksgiving. It guarantees there's no risk of attending these sales.
Jim Caroompas (Editor) November 18, 2012 at 04:46 PM
I'm pretty sure the Black Friday shoppers reading this thread are smiling to themselves, thankful that the amateurs stay home (or go on vacation, or play football) on a day that's clearly designed for professionals. Not for the faint of heart, this day.
Dorothy Tatting Slauson November 18, 2012 at 05:36 PM
Well said :)
Dorothy Tatting Slauson November 18, 2012 at 05:38 PM
How about instead of hitting the BIG stores we shop at our neighbor small businesses....They need our support. Why would I want to stand in a huge line in freezing cold and stand in huge lines. Those days are gone for me, the only time I ever did anything like that was for an xbox for my son who is now grown up...
Chris J Kapsalis November 18, 2012 at 05:43 PM
I just get gift certificates. Stress free and easy.
Lance Howland (Editor) November 19, 2012 at 03:41 PM
I have another one — Jammie Shopping Syndrome. Do you notice how often people use the expression "shopping online in my jammies" for retail on the Internet? Jammies are all the rage. I used to always associate jammies with opening gifts on Christmas morning ... -- LDH
c5 November 19, 2012 at 10:05 PM
i don't shop on black friday, so don't care much about it one way or the other. most of my shopping is done online but there is no rush.
Regular Guy November 26, 2012 at 02:48 PM
I recommend shopping at the less crowded and amply staffed second-tier stores: Home Depot, Sams Club, Staples, and even Ace Hardware. You can get some great prices and be in and out of the store quickly. You don't really need to get up early for those stores either, unless there is one screaming deal you can't afford to miss. Stay away from madhouses like Best Buy.


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