A Mickey D's For Moraga?

You may have heard the talk of the arrival of a new Golden Arches coming to town. So far, it's just a rumor.

If you've been out and about in Moraga lately you may have heard mention of a new McDonald's restaurant coming to town.

So far, one key city official maintains, the idea is still just that - an idea.

"I have heard the rumors, too," wrote when contacted by Patch. "But (there is) no application (filed) with the Town."

Keimach said a contractor did file a demolition permit for the Shell Station on Moraga Way at the end of last week, but that is has yet to be approved by the Town and would require a remediation plan for any potential clean-up of hazardous materials.

The only people in a position to validate talk of a new McDonalds would be the property owners, Keimach said, and in this case that would be the Bruzzone family.

If it does turn out to be more than talk and the Golden Arches do end up coming to Moraga, existing zoning would require the franchise owners to secure a conditional use permit with the Town.

David August 23, 2011 at 02:52 AM
Next rumor will be that Moraga will have a weekend flea market. Please enough of this downhill slide.
Death and Taxes August 23, 2011 at 04:09 AM
Rumours? No...
Chris Nicholson August 23, 2011 at 04:22 AM
Why not let the market decide wether or not we have achieved "saturation?" The alternative is to let the government decide. Is that better?
Eileen August 23, 2011 at 06:03 AM
I wish that Safeway would take advantage of this opportunity to open one of their own gas stations at the old Shell location in Moraga. When I visit my Mom, who lives near Sacramento, I love getting up to 10 cents per gallon (v. local competitors' prices) at her local Safeway's gas pumps when I need to fuel up.
Laurie August 23, 2011 at 02:21 PM
Good news but we really need a bagel shop, Noah's or Einstein's, now either would do well!
CJ August 23, 2011 at 02:42 PM
InNOut requires much higher traffic counts than Moraga or Orinda could ever generate. Besides 2 new InN Outs are being built along 680. One at the Intersection of CCBlvd/Concord Ave (in front of ToyR US) and a second rumored near the Black Angus on the north end of N.Main in WC.
CJ August 23, 2011 at 02:43 PM
Jack is still trying to get their Drive Thru approved.
CJ August 23, 2011 at 02:46 PM
Tried to do one years ago. But the ROI didn't pencil. Just not enough traffic here.
CJ August 23, 2011 at 02:51 PM
You may not realize this but a McD's is a guarantee of more businesses to surround it and their inevitable customer counts. They are an industry icon that others will risk their dollars more readily when they are located in the area.
Crowley August 23, 2011 at 03:37 PM
Drive-throughs aren't to be taken lightly. I never thought about it until a friend of mine bought a home near a fast food joint with a drive-through. The speakers are very loud, often well past the legal noise ordinances. (And can be loud late, depending on the business's hours.) Also, the noise and pollution from all those idling cars need to be taken into consideration. I think that's why you see drive-throughs more often in areas that are already pretty busy and noisy.
Tony Rodriguez August 23, 2011 at 04:00 PM
Agree on the icon, but seems to me these sorts of places follow a larger traffic generator, e.g., a bunch of fast food places will be near a Walmart, or near freeway exits, etc. They follow what they think are sources of traffic, they don't generate it for others.
White Rabbit August 23, 2011 at 04:01 PM
Sorry Moraga. There doesn't seem to be much imagination being used for such a potentially lovely town. Cheap fast food, again?
Chris Nicholson August 23, 2011 at 05:02 PM
The right to imagine belongs to those willing to invest and risk their capital and time. Others are just day dreaming and should be ignored.
CJ August 23, 2011 at 06:25 PM
Fact is that anything done well requires passion and drive. Sadly lacking in the food industry. I cannot think of any really good examples in this area at all, once a place opens up to all the fanfare they usually slide into medicrity. What you are left with is the franchised and programmed businesses. Frankly some of these franchises are doing it better than the mom and pops. Ever hear of Smashburger? Maybe the best franchised burger place I've ever eaten at. Why isn't there a really GOOD family pizza place here? Mangia is OK, but managed poorly. But Orinda and Moraga got nothing worth spending the money on except maybe Asia Palace and I'd rather have cheaper prices than a bag of groceries when I leave. Still nothing I would label an outstanding meal at a bargain price. The expensive sit down restaurant is a dying business model and maybe that's a good thing for us with families. But $100 for 4 to go eat pizza and pasta (Antica) isn't going to survive in this economy for long.
David August 23, 2011 at 06:26 PM
Yes, shoots and scores
CJ August 23, 2011 at 06:31 PM
Actually McD's is looked at (in a smaller traffic model) as traffic generator as is the Safeway that anchors the lot. In fact Starbucks and Peet's are in an even smaller model. Ever wonder how businesses all end up in the same center? Peet's,Jamba and Noah's is a common grouping. Businesses follow each other, even when they aren't sharing site development information.
Sconebone August 23, 2011 at 07:01 PM
oooooh! More high fat/sugar, pre-processed food made with love at the factory kitchens of McDonalds. Aaaaah Yes! The inviting ambience of bright plastic dining furniture and the soothing light emitted from the overhead menu highlighting the latest edible innovations from McDonald's laboratories...Yep, Moraga be livin' the good life!
bw01 August 25, 2011 at 03:37 AM
Lots of good discussion. I'm not against a franchise per se, it's more about having access to reasonably priced, reasonably nutritious food for easy weeknight meals for working families. It would also be great to be able to use some of the space over there to create a gathering place. Lots has been said about trying to create some kind of plaza where families, bicyclists, freelancers, etc. etc. can gather and hang out and watch the world go by. Maybe that's better done at Rheem Center but it seems like we have an awful lot of opportunity but no opportunists. If only I had the money, because I agree it's easier to kvetch then to do..... But how nice would it be to have a restaurant that served something besides over process meat and chicken nuggets, especially as those food groups are already well covered? If McD's acts as an impetus for others then I could be convinced, but what kind of others? As for pizza, Lamorinda Pizza is locally owned and they make a fantastic product. Too bad there's not more outdoor seating available for them. And I wish they'd offer some other healthier sides vs. the mozzarella stick variety. But I know their kitchen is a challenge. Shish Kebab Show has the outdoor seating and the local connection but unfortunately they can't quite get their act together. We keep hoping.
HCDS August 25, 2011 at 07:27 PM
We all saw how well the drama surround Dollar Tree went...(that store is cleaner than my house and saves me trips to places like Target WC all the time)...my sales tax dollars staying local. I'm sure the puritans will scream too about McD's, but I will see their kids there and their tax dollars will stay in town. If you don't like it, don't go there. Many seniors like McD's for their "senior prices" and locating close to two retirement communities would be great. When I asked my mother (77) whether she was concerned about McD's nutrition, she sniped, "If it hasn't killed me yet, what's the difference? I'm old and I'll eat what I want."
Carolyn Phinney August 25, 2011 at 07:31 PM
McDonalds is targeting the Moraga and Miramonte students. We don't need another place for our kids to buy junk food to clog their arteries and give them sugar highs. This is a very bad idea in a country that is finally moving toward healthy food for our children. Moraga is becoming a dumping ground for mediocrity.
William Carman August 30, 2011 at 04:49 AM
Where is the wood chipper and William H Macy if were looking like Fargo? Don'T you mean were starting to stink like Fart Co. It's the effect of Mcdonalds.
William Carman August 30, 2011 at 04:53 AM
Hey now that's a great Idea. The town could generate tens of thousands of dollars in revenue from such venture. It would fit with all the moderate income housing that is about to be built in the Town. Lets put it in the Rheem Center next to the dollar Store.
William Carman August 30, 2011 at 05:17 AM
CP. Right On. Good schools require kids getting proper nutrition. Passing gas in the class is not going to promote proper education. Lets get something like Chows, ASKEW grill, Sunspot, Togos (they have healthy options) if it's Fast food Let it at least be Wendy's, at least you can fake a finger in the chili for a fast buck. (I like Wendys BTW). Shucks, I have had had better meals from some Roach coach's then some restaurants in town. To all the restaurants that I patron, (your food is good.)
Shon Sherwood May 21, 2012 at 06:52 PM
I think a Chick-Fil-A would do extremely well in Moraga... but I'd settle for a Wendy's. Not interested in MCD. We need higher end fast food options.
Shon Sherwood May 21, 2012 at 06:55 PM
That's a great idea. I would love to see a locally owned bagel shop + cafe with al fresco seating there.
Sneaky Jimmy May 21, 2012 at 08:22 PM
@BV had you ever been to Fargo (the one in North Dakota) you would find the comparison is appropriate. Some complaints I would have about Fargo are: 1) the weather 2) available shopping and eating 3) available recreation There are some good things about Fargo as well.
Sneaky Jimmy May 21, 2012 at 08:28 PM
There has to be some place for the TJ Maxx, Home goods and Dollar store shoppers to eat!
J.D. O'Connor (Editor) May 21, 2012 at 08:37 PM
Guys -- Just updated this story after a conversation with Dave Bruzzone today. The family is aware of the speculation regarding the old Shell Station site and Dave said McDonalds was interested years ago but that currently there are no proposals for any new business at that location that he is aware of. Just thought you'd like to know.
Chris Nicholson May 22, 2012 at 02:08 AM
It is fenced in already. Seems like a nice spot for off leash dog walking.
Jose May 22, 2012 at 02:34 AM
Seems like a nice spot for a boutique minimum security prison, complete with metal shop for making I heart Moraga license plate holders. The State will pay handsomely.


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