Business & Tech

A Chance To Give Warm Clothing to Homeless

Lafayette and Walnut Creek businesses cross-promote to encourage customers to be generous; wine-tasting and Town Hall Theatre discounts are offered.

A handful of businesses in Lafayette and Walnut Creek are getting together to collect warm clothing donations for homeless people.

Along the way there's some cross-promotion with holiday cheer and wine tastings in various businesses.

DoGood Vines, a wineseller dedicating to giving back 50 percent of net profits to charitable causes and community needs, has organized the holiday promotion, which includes wine tastings at various businesses that provide a spot for dropoff boxes for clothing donated to Central County Homeless Outreach in Martinez.

A DoGood Vines news release lists the participants:

  • Town Hall Theatre in Lafayette gives a two-for-one voucher to see its production of It's a Wonderful Life to those who donate a blanket, socks, gloves or beanies for homeless people. Town Hall Theatre, also a drop-off site for warm clothing donations throughout November and December, will serve complimentary DoGood Vines wine before the 8 p.m. show on Dec. 6 from 6:30-7:45 p.m. and will host a reception for retailers and supporters on Dec. 13 from 6:30-7:45 pm to recognize the community spirit.
  • Venture Men's Goods at 3571 Mt. Diablo Blvd., a newcomer to the Lafayette retail scene, has a clothing donation box.
  • Atlas Men’s Clothing, at 1356 N. Main St  in Walnut Creek, will host wine tasting events on Dec. 8 and Dec. 15 and will serve as a drop-off site for warm clothing donations throughout November and December. Atlas offers customers a 15 percent discount on any purchase made by those who donate warm clothing items.
  • Chalmer’s Fitness will host a DoGood Vines wine tasting at the businesses new location on Thursday, Nov. 29 from 6:00-8:00 p.m. at 3385 Mt. Diablo Blvd in Lafayette. Amy Baldwin will provide samples of her healthy foods and sell her handmade holiday gifts. The business will remain a drop-off site through December and will offer two free workout sessions to people who donate warm items, as well as Town Hall Theatre vouchers.

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