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Patch Traffic Triples in 2011; Company No. 4 Behind Yelp, Yahoo, and City Grid

Patch's "hyperlocal" platform climbed 6 spots on comScore's list of Internet players from just one year ago. We fall in line behind three of the biggest names in business... and continue to grow.

As editor of this little enterprise I am responsible for sticking close to the constituency -- you -- and trying to give you the information you need to stay informed and, maybe, have a little fun.

As a result, I have a pretty good sense of what our readers want, what they like and don't like, and if they're interested in what we're doing. In the year and a half we've been up and running I've seen exponential interest and a dramatic spike in readership here. That makes me feel really good, of course, but I thank you for visiting -- and staying.

Please find a news item released Tuesday to mark the achievement, documenting our climb and apparent acceptance into your very busy lives:

 

PATCH BECOMES #4 COMSCORE REGIONAL/LOCAL PROPERTY;

TRAFFIC MORE THAN TRIPLES IN 2011

Hyperlocal platform climbs 6 spots on comScore list from just one year ago

January 10 - New York, NY: Patch, AOL’s platform of over 850 hyperlocal news, information and engagement sites, is now the fourth largest regional/local property, more than tripling its UV traffic between December 2010 and December 2011, per the comScore data released this week. In addition, in December 2011, Patch showed a 5% traffic bump over November (9.9M UVs versus 9.5M UVs), bucking the trend of seasonal declines in comScore’s local news and information category.

“Given that the average Patch site is just over a year old, we couldn’t be happier with the traffic growth we’ve shown to date,” commented Warren Webster, president of Patch Media. “We are incredibly proud of the role we play in our communities every day - and of the consistent positive feedback we receive from our users - so seeing this rise in traffic is very gratifying for our entire team.”

The other properties in the category are Yelp (#1); CityGrid (#2), Yahoo! Local (#3), and CBS Local (#5).  In December of 2010, Patch ranked #10 in the category.

Patch currently has 863 sites in 22 states plus Washington, D.C., with over a thousand professional journalists managing those sites and over 13,000 bloggers contributing content. In recent weeks, Patch launched its first three Patch Latino sites and its coverage of the 2012 election season across its primary-state Patches and beyond.

Patricia Soto January 11, 2012 at 12:27 AM
Indeed, live here, but have never seen "Ed about town" around these parts (though admittedly, I don't WORK in town).
Nancy Lee January 11, 2012 at 12:28 AM
Let me see if I have this right. A woman makes an investment she regrets and then signs up with the company's news service to take out her frustration on one of its sites -- which she is clearly only just starting to read. Makes perfect sense...
natalie johns January 11, 2012 at 03:03 PM
Jd do you remember that really odd woman from San Leandro or Lorenzo or somesuch who came through the site doing much the same as this Soto person? She did pretty much the same thing, didn't know the site and tried to pass herself off as a local???
John January 11, 2012 at 03:20 PM
Keep up the good work JD. The site is a valuable service to the community.
J.D. O'Connor January 11, 2012 at 03:30 PM
Thanks, John, it's a thrill a minute and lots of fun. Thanks for your support! JD

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